Milan Expo, European Union Pavilion


The 2015 World Exposition in Milan, Italy holds at its core a basic human right: everyone on the planet should have access to food that is healthy, safe and sufficient.

The European Union is justifiably proud of its role as global leader related to the food supply chain, food security, and safety, as well as its promotion of peace, human rights, and the environment within Europe and the World.

To celebrate this key role, as well as inspire The European Union enlisted the services of MCI Communications, BRC Imagination and Dorier Events to design, creat and produce the experience.

MCI Communications in turn engaged Amadeus Holdings to develop and implement the Operational Services.

Amadeus is responsible to optimise the Visitor Experience centered on two charmingly animated characters: Sylvia, a scientist, and Alex, a farmer.

Watch the trailer: